SEGMENT 1-1: Project Manual
Detailed guidance for partners on procedures, legal and contractual obligations
SEGMENT 2-1: Review & Collection of existing datasets
This working paper is devoted to the first sub-task of WP2 - to review the datasets available in each partner city
SEGMENT 2-2: Evaluation of Data
This report reviews and evaluates available data from each of the SEGMENT city partners provided by them as reports, data sets, or verbal discussions through phonecalls with the University of Aberdeen.
SEGMENT 2-3: Survey Methodology
One of the main objectives of SEGMENT is the development of a replicable and transferable market segmentation model and associated methodology, data collection and analysis procedures. This report outlines the stages undertaken to develop a robust but efficient methodology, including sample design and survey instruments.
SEGMENT 2-4: Survey Questionnaires
The questionnaires that were used by the city partners.
SEGMENT 2-5: Survey Training Workshop
A briefing note and presentation slides from P9 - University of Aberdeen.
SEGMENT 2-6: Capacity Building Evaluation
A 'before' and 'after' workshop survey to evaluate the success of the workshop in terms of attendees' increased skiils - produced by P7 Munich.
SEGMENT 3-1: Baseline Dataset
As detailed in Deliverable 2.3 and documented in Deliverable 2.4, a set of questionnaires were designed to be administered in each of the seven SEGMENT partner cities to each of their target groups. This comprises of 21 different surveys. All the results of the data analysis was fed back to partner cities to assist in the development of their campaigns.
SEGMENT 3-2: Analysis of baseline survey results: an overview:
This report provides a brief overview of work undertaken to fulfil deliverable 3.2: Baseline surveys results analysed for each city partner. The actual results for each of the partner cities for each of the target groups are presented in seperate sub-reports.
SEGMENT 3-2: New Employees
This report summarises the key findings from identical surveys undertaken in three European cities. The target sample was for people who had recently joined certain companies in the city as a new employee.
SEGMENT 3-2: New Residents
This report summarises the key findings from identical surveys undertaken in three European cities. The target sample was for people who had recently moved into the city ('new residents').
SEGMENT 3-2: Schools
This report summarises the key findings from identical surveys undertaken in five European cities. A survey of attitudes to general travel and the journey to school was undertaken in late 2010/early2011 in each location simultaneously.
SEGMENT 3-4 Survey No2 Overview
In order to evaluate their success, each campaign was evaluated through ‘before and after’ questionnaire surveys. This report summarises the key findings from the two sets of surveys.
Here are reports for each city:
Hounslow Surveys Report EN
SEGMENT 4-1: City Action Plans
These are the first drafts of the City Action Plans, produced in consultation with our project marketing expert. They will be refined during the course of the project.
SEGMENT 4-2:Campaigns Design Workshop Report
This report is based on a 'before' and 'after' survey to evaluate the success of the workshop in terms of attendees increased skills
SEGMENT 4-3: Marketing Campaigns Workshop Partner Reports
Own language reports from city partners on the Campaigns Design Workshop
SEGMENT 4-4 Campaign Design Report
This report summarises the market campaign design process looking at the selection of segments, developing pen profiles of our target group and creating the marketing messages likely to have an impact on the chosen segment. The report also outlines the skills and lessons learnt as a result of developing our campaigns.
SEGMENT 5-1, 5-2 and 5-3
Marketing campaigns and marketing materials
SEGMENT 6-1 Transferability Report (EN)
This report suggests how the process can be simplified in order to make it easier and more cost-effective for other cities. The report takes the format of a series of key questions to enable the key learning outcomes from SEGMENT to be understood and applied elsewhere. (Available in 7 partner languages) BG DE EL NL PL PT
SEGMENT 6-2 WP6 Final Report (EN)
This report covers the behaviour change which has been achieved in each country and recommendations and conclusions for city partners.
Available in 7 partner languages BG DE EL NL PL PT
SEGMENT 7-1: Communication & Dissemination Strategy
This report contains general information for communication within the project consortium as well as strategies and tasks for dissemination of project results to regional stakeholders and the European audience. It describes the monitoring activities to be undertaken to ensure an extensive awareness of the project and good knowledge transfer to interested parties.
SEGMENT 7-2: EU Wide Survey
P8 EPOMM Consortium member EUROCITIES, the network of major European cities undertook an online EU survey among it's members between mid-July and early September 2010.
SEGMENT 7-4: Project Brochure
A project brochure (in English) was developed at the start of the project. Partners produced their own language version to describe their own actions.
SEGMENT 7-4: Partner Brochure
Own language brochures developed by partners outlining campaign analysis and upcoming campaigns.
SEGMENT 7-5: Project Dissemination Material
EPOMM Internation Dissemination
Hounslow press release
Athens press release
Gdynia web page presentations and more.
SEGMENT 7-6 Case Studies
Case studies prepared by P5 Utrecht and P7 Munich
SEGMENT 7-8-3 Social Marketing Toolkit
The SEGMENT Toolkit has been created to bring together examples of best practice from the SEGMENT project, to help other organisations across the EU to implement successful sustainable transport programmes.
SEGMENT 7-8-4 Golden Questions and Social Marketing Guidance Report
SEGMENT has generated a Golden Questions segmentation tool which limits the number of questions needed to be used in any new survey.
SEGMENT 7-9: MaxSumo Workshop
1 day training workshop on MaxSumo tools